4.8/5 from 500+ music professionals · Used by 10,000+ musicians worldwide
Talent isn’t enough, you need infrastructure.
The complete AI-powered operating system for your music business.
$245 one-time payment · Lifetime access · All future updates included
Used by artists & teams from






Here's the truth...
The music was never the hard part. Whether you're the artist, the manager, or the label, the industry demands you also be a marketer, content strategist, campaign manager, and brand architect — without any of the infrastructure those roles actually need.
- 01 Content strategies you don't know how to build
- 02 No roadmap for executing professional releases
- 03 Burning cash on work you thought was profitable
- 04 Missing royalty payments for unregistered songs
- 05 Strategic paralysis about what you should do next
- 06 Rosters, releases and rights scattered across a dozen tools
Why are artists, managers & labels paying $5k–15k to build these systems?
AI tools & services are moving at lightspeed. Businesses and creatives know that:
You're the bottleneck
Automated Operational Systems
Every release waits on you to send the file, chase the invoice, update the sheet. Automate the admin and the work keeps moving whether or not you're at the desk.
Chaos kills momentum
Unified Creative & Business Workflow
Tasks in one app, assets in another, the plan in someone's head. Every handoff between them is a place a release quietly stalls.
Software is the cheap part
A system that's already built
That $5k–15k doesn't buy software — it buys the months someone spent deciding how it all connects. That thinking is what you're duplicating here, in an afternoon.
Most productivity tools weren't made for the music industry. They ignore the chaos of teams, music releases, rights, and creative timelines. These AI-driven systems turn your entire operation into one creative & business engine.
$245 one-time payment · Lifetime access · All future updates included
Every template, unlocked
Download every Notion and Figma tool with a single click, anytime and anywhere.
Music Manager OS
NewA comprehensive Notion system designed specifically for artist managers and management companies.
4.8(23)456
Notion Agent OS
NewThe intelligent operating system for music professionals. Eight specialised AI agent modes built for Notion AI.
4.4(15)174
Musician OS
The all-in-one creative and business operating system for independent music makers.
4.7(55)1.2k
Record Label OS
The gold standard record label management system for music industry professionals.
4.8(32)447
Publishing & Rights OS
The complete operating system for music publishers to manage catalogs, track royalties, and maximise revenue.
4.5(11)338
AI Prompt OS
Turn scattered prompts into a structured system. Delivering predictable, optimised AI output across every project.
4.5(16)1.1k
Artist DNA
FigmaA comprehensive Figma template to help musicians and artists define their unique brand identity.
5.0(14)61
Catalog
Organize your entire music catalog — metadata, credits and royalties — all linked in one place.
202
Content
Create, track, and execute your content across every platform with consistency and ease.
5.0(6)323
Finances
Manage budgets, track income and expenses, and stay on top of royalties in one comprehensive dashboard.
44
Gig Checklist
Never forget your essential gear again — a customisable checklist for gigging musicians and performers.
4.4(8)300
Merchandise
Keep your inventory organized and track sales with a system built to maximize your merch revenue.
165
Releases
Prepare and execute every detail of your releases with timelines and advanced automations.
4.3(26)284
Song Structures
Visual song arrangement templates that help you transform amateur productions into professional tracks.
5.0(7)169
Songwriting
Enhance your songwriting with actionable listening notes, time tracking and advanced dashboards.
182
Splitsheets
Legally binding split sheets to formalise your songwriting and recording splits, easily and affordably.
4.8(9)178
Tasks
Capture, prioritize, and manage your tasks with a system designed to free your mind for creativity.
5.0(5)556
Technical Rider
Communicate technical requirements with precision and clarity for every live performance.
5.0(26)2.1k
Tour 2.0
Organize every aspect of your tour, from detailed itineraries to gear lists, ensuring smooth operations on the road.
4.9(12)1.4k
Free Starter Bundle
Get access to 5x premium ThorneLabs templates to level up your music career.
1.2k
Notes
Keep your ideas, inspirations and important notes neatly organized and easily accessible.
4.8(178)45.8k
Seeds
Quickly capture every creative spark and highlight, ensuring no idea is ever lost.
4.2(12)556Specialised AI assistants
Purpose-built ChatGPT assistants for streamlining output and operations.
Platinum Song GPT
Co-write and refine songs with a GPT tuned for hit songwriting craft.
Viral Script GPT
Generate scroll-stopping short-form video scripts for your music.
Visual Prompt GPT
Turn ideas into precise image-generation prompts for cover art and visuals.
Premium prompts & srefs
Elevate your brand visuals with premium prompts, srefs and workflows.
Advanced Prompt Pack Vol. 1
Battle-tested AI prompts for music marketing, content and creative work.
5.0(7)
Advanced Prompt Pack Vol. 2
More advanced AI prompts to level up your output across every project.
Secret MidJourney Prompts Vol. 1
A curated pack of MidJourney prompts for striking, on-brand music visuals.
Steal My Prompts Vol. 2
Curated prompts for editorial portraits, lifestyle shots, and music photography.
Steal My Prompts Vol. 1
Get the exact prompts behind viral AI portraits that stop scrolls and build brands.
“Musician OS broke down royalties in a way I could finally understand. Now I know exactly where my money's coming from!”
Jamal Washington Hip-Hop Producer Musician OS Blueprint
The whole thinking behind the systems, written out long-form: how to run a music career like a business without grinding the creative part out of it.
Artists need frameworks that outlast motivation. Inspiration evaporates; systems compound.
Set up your system
The implementation pack: a 10-step setup cheatsheet plus four workflow guides for running Musician OS day to day.
Core Component Cheatsheet
Your complete 10-step setup guide to implement every Musician OS component in 30 minutes or less.
Music Creation Workflow
Transform scattered ideas into finished songs with a systematic approach to capturing inspiration and tracking production.
Music Release Workflow
Execute professional releases with a proven 6-8 week timeline covering pre-launch, release day, and post-release strategies.
Content Creation Workflow
Build your audience engine with strategic content planning, batch creation systems, and engagement tracking frameworks.
Music Management Workflow
Master the business side with streamlined systems for catalog organization, royalty tracking, and contract management.
Guides worth stealing
Actionable music-industry guides to help you create, market and grow — 31 in total.
The Musicians Guide To Royalties
A plain-language map of music royalties for independent artists: the two copyrights, the streams of income each one earns, where to register, and how to find money that has gone missing.
September 4, 2026 · 12 mins
The Pre-Release Momentum Engine
A six-week pre-release plan for independent artists: choosing the hook points in a song, sequencing snippets, pitching playlists, running pre-saves, and turning attention into release-day streams.
August 28, 2026 · 9 mins
The Ultimate Independent Touring Guide
A practical guide to independent touring: readiness signals, anchor-date routing, a worked budget, value-first booking, the promotion timeline, advancing shows, and what to do on the road and after.
August 21, 2026 · 12 mins
The 1-3-5 Rule For Musicians
A simple way to decide what today is for, so the song gets finished and the admin still gets done.
August 14, 2026 · 6 mins
Release Music Like a Pro (Without a Label)
How to release music independently: the jobs a label would do, the tools and services that replace each one, a realistic budget, and the three-phase timeline that keeps a release from disappearing.
August 7, 2026 · 6 mins
The 80/20/20 Principle
The 80/20/20 principle for musicians: how to split effort between making music, making content about it, and improving that content, and why the numbers deliberately add up to more than 100.
July 31, 2026 · 6 mins
Sounds to build with
Lifetime access to every sample pack, loop set and virtual instrument, recorded and processed by Thorne.
Processed Kit
Analog and digital drum samples created with various instruments and live recordings.
Vintage Drum Loops
Vintage drum loops sampled from songs of the 60's, 70's and 80's.
Hard Analog
Hard-hitting analog samples created with an Elektron Analog Rytm MKII.
Clean Kit
Essential electronic samples for all genres, ready for further processing.
Portasound A50
A boutique virtual instrument modelled on the Yamaha PSS-A50, run through a Kramer tape machine.
Retro Bass
Bass sounds emblematic of the 80's and 90's, run through a Kramer tape machine.
AI-powered infrastructure that rivals major labels.
A dedicated operating system and a personalised AI agent for every part of your music career.
Operations Manager
Task coordination, schedule management, email drafting, project tracking, and system organisation.
- “Extract expense data from tour receipts and log them to your budget tracker”
- “Create a project plan with tasks and milestones for my upcoming album release”
- “Organise my meeting notes into actionable tasks distributed across relevant databases”
- “Build a tour logistics timeline with venue details, travel, and accommodation coordination”
- “Track merchandise inventory and sales across multiple venues and platforms”
Research Specialist
Streaming analysis, audience insights, market research, competitive positioning, and trend identification.
- “Analyse my streaming performance trends in the following screenshots and identify growth opportunities”
- “Research indie-rock competitor release strategies and playlist positioning tactics”
- “Identify emerging playlist curators and submission opportunities in your genre”
- “Generate content topic ideas based on trending industry conversations and audience interests”
- “Benchmark my social metrics against similar artists to identify performance gaps”
Marketing & Content Director
Social strategy, content calendars, copy creation, promotional planning, and platform optimization.
- “Write platform-specific social media captions for Instagram, TikTok, and YouTube based on the following script”
- “Create viral short-form video scripts for the following idea…”
- “Draft email sequences for release announcements, tour dates, and fan engagement”
- “Develop ad copy for Meta and Google campaigns targeting specific audiences”
- “Write press releases and media pitches for playlist curators and music blogs”
Songwriting Collaborator
Concept exploration, structural guidance, thematic development, and collaborative refinement.
- “Give me feedback on lyrical themes and help refining metaphors and imagery”
- “Generate rhyme schemes and alternative word choices for the following verses”
- “Develop song structure suggestions and arrangement ideas for better flow based on the following progression”
- “Explore thematic concepts and narrative arcs of love and loss across an album project”
- “Give me constructive feedback on chord progressions and melodic development”
Release Strategist
Timeline construction, platform strategy, promotional sequencing, and momentum building.
- “Build a comprehensive release timeline from announcement to post-release”
- “Design a single rollout strategy with optimal timing for maximum impact”
- “Create a content calendar synchronised with streaming release schedules”
- “Plan multi-platform campaign tactics for album launches with coordinated messaging”
- “Develop pre-save and pre-order strategies with incentive structures”
Visual & Brand Strategist
Visual concepts, brand positioning, cover art guidance, merchandise strategy, and creative consistency.
- “Develop cohesive brand guidelines including colour palettes and typography”
- “Create visual concepts for album artwork that align with my sonic identity”
- “Design merchandise concepts that reinforce brand positioning”
- “Audit visual consistency across streaming platforms, social media, and website”
- “Generate mood boards and aesthetic direction for photo shoots and video content”
Career Coach & Mentor
Goal setting, opportunity evaluation, positioning strategy, and growth pathway design.
- “Review my goals and set realistic career milestones and create accountability systems for achievement”
- “Help me navigate a difficult decision about whether to take this label deal”
- “Develop strategies for overcoming creative blocks and maintaining motivation”
- “Plan skill development priorities to address gaps in my career toolkit”
- “Create long-term vision roadmaps with quarterly goals and resource allocation”
Legal Consultant
Agreement analysis, negotiation frameworks, IP protection, and deal structure evaluation.
- “Review recording contract terms and identify red flags or negotiation opportunities”
- “Help me understand publishing deals, splits, and royalty structures before signing”
- “Help me navigate these sync licensing opportunities and evaluate deal terms”
- “Clarify copyright ownership and registration requirements for new releases”
- “Evaluate these collaboration agreements and producer contracts for fair terms”
This isn't about replacing human creativity. This is about amplifying your vision with tools that make the impossible inevitable.
“Honestly, I just needed something to keep the admin stuff organized, but this is blowing me away.”
Marcus Weber Electronic Producer This isn't a creativity problem... It's an infrastructure problem.
The artists, managers and labels actually building sustainable careers — the ones landing festival slots, negotiating six-figure distribution deals and running profitable tours — aren't more talented than you. They just built better infrastructure.
$245 one-time payment · Lifetime access · All future updates included
“I'm at that stage where I need strategic help but don't have the budget for multiple people. This fills that gap pretty well across operations, marketing, legal, and creative stuff.”
Emma R. Tour Manager Pay once, access forever.
Enjoy lifetime access, community support, and no subscription fees.
Get started in three simple steps
- 1
Unlock everything
One payment at checkout and the whole ThorneLabs catalog is yours — every operating system, template, GPT, prompt pack and guide.
- 2
Duplicate what you need
Start with the system that fits today — each one copies into your Notion workspace in a click, set up and ready to run.
- 3
Grow into the rest
Add systems and templates as your career grows. Lifetime access and every future update are already included.
- Unlimited access and downloads
- Lifetime access to all templates
- Lifetime access to all books & guides
- Lifetime access to all GPTs
- Lifetime access to all prompts
- Lifetime access to all samples & instruments
- Video tutorials for the core systems
- Exclusive access to private community
- Access to all future updates
One-time payment · Lifetime access · All future updates
Recently adopted by Grammy Award winning artists.
Hundreds of musicians and music professionals have transformed their business operations with ThorneLabs tools and templates.
Meet the creator.
I'm Thorne Davis, a fiercely independent musician and producer with over a decade of experience crafting my own path in the music industry. As a drummer, producer and designer behind TORA, I've spent the last 10 years building a sustainable music career completely outside the traditional system.
My journey as an independent artist taught me that success isn't just about the music — it's about mastering the entire ecosystem of being a modern musician. After producing over 100+ Notion & Figma templates and developing comprehensive systems for other artists, I've distilled my experience into these operating systems.
This isn't just another productivity tool. It's the culmination of years spent in the trenches of independent music, enhanced by deep dives into frameworks like the PARA Method (Tiago Forte), The Creative Act (Rick Rubin), and The Artist's Way (Julia Cameron). I've taken the best of each system and adapted them specifically for musicians who want to thrive on their own terms.
Ready to build your independent music empire? Let's get started.
What other users are saying.
“I've always found the business side of music intimidating, especially co-writing agreements. With Musician OS, that's all changed.”
Amina Khaled R&B Singer “I've been using Musician OS for a while now, and it's made my life so much easier. From managing songwriting sessions to tour management, it's got everything covered.”
Andrés García Latin Pop Vocalist “it's sooooo easy to use, really helps me organizing my digital notebooks! thank you so much!!!”
ANF Sep 26, 2025 “This is exactly what I was looking for— not overly complex yet has everything a system needs, and I love the minimalist looks.”
Anton T Feb 26, 2025 “I'm enjoying this template thoroughly as someone who has always struggled to make sense of Notion.”
Arushi Tandon Mar 20, 2024 “im a nerd for organization and productivity and notion and i are getting married. its perfect lol”
DeMarco Jun 25, 2025 “Musician OS has been a game-changer for me. As a guitarist juggling multiple projects, it's crucial to have a system that keeps everything organized. I can easily jot down new riffs, schedule rehearsals, and manage my finances—all in one place.”
Diego Velázquez Guitarist “Musician OS broke down royalties in a way I could finally understand. Now I know exactly where my money's coming from.”
Jamal Washington Hip-Hop Producer “Love this template as it leverages the best balance of automation for capturing notes and ideas, and flexible enough to customize to my needs with a clean and simple UX.”
JETTLIFE Tech May 31, 2025 “Managing deadlines used to be a headache, but now, with Musician OS, I can focus more on creating. The content dashboard is particularly helpful.”
Kaito Nakamura Music Producer “I used to struggle with keeping track of compositions and royalties. Now everything is in one place, and I can focus more on music and less on paperwork.”
Lena Petrova Classical Pianist “As someone who's constantly on the road, having a reliable system to manage my tours is essential. Musician OS has taken the stress out of tour planning.”
Marcus King Guitarist “As an EDM DJ, managing releases and marketing can be overwhelming. Musician OS has completely changed the way I work. I can now plan my releases, run marketing campaigns, and track earnings in one place.”
Nikolai Ivanov EDM DJ “this template is so clean and easy to use. The minimalism need this ♥️”
Nutt Jun 5, 2025 “The merch dashboard in Musician OS is awesome! I used to dread managing merch, but now it's so easy.”
Roberto da Silva Drummer “Stunning Great Detail and the feel is realistic and I like it!”
Stephanie Hill Aug 4, 2025 “It's been user-friendly and efficient from what I've seen so far, and I can't wait to dive deeper into all its features.”
Tony May 27, 2025 “Can be used for anything really. I use this for my work and personal stuff.”
Vaibhav Pandit Aug 20, 2025 “Collaboration is a big part of my work, but it hasn't always been easy to stay organized. Musician OS has changed that completely.”
Zara Patel Drummer
Still not sure? Take a look inside
The most comprehensive music operating system available for musicians, producers and industry professionals.
- 40+ Dashboards
- 30+ Templates
- 15+ Guides
Artist Essentials 8 items
Equip yourself with the foundational resources to streamline your career, build your brand, and navigate the industry with confidence.
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Contact Directory
Manage your important industry contacts effortlessly
-
Onboarding Workflow
A dynamic workflow to help you setup your Musician OS with ease
-
Artist Biography
Write an impactful artist bio with the Artist Bio Guide & synced template
-
Artist Partnership Agreement
A simple legally binding artist partnership agreement for bands
-
Visual Moodboard
Craft a compelling visual narrative with a drag-and-drop moodboard template
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Artist DNA & Brand Identity
Define your unique sound & visual identity to help align your team
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Artist EPK
Present and share your music & achievements simply & professionally
-
Press Release
Master the art of publicity with a detailed Press Release Guide & Template
Productivity 12 items
Stay organized, focused, and ahead of the curve with a suite of tools designed to enhance your music career's efficiency and effectiveness.
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Tasks
Organize and prioritize your time with a comprehensive to-do list
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PARA Dashboard
Track progress and details of all music, business and personal projects
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Areas
Link and focus on specific aspects of your music career
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Goals
Set and measure your career milestones and key results in real-time
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Seeds
Store and develop creative ideas for quick access and creation
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Toolbox
Discover essential websites and resources for all kinds of creators
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Notes
Keep your thoughts, research and references organized
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Meetings
Schedule and manage your meetings and meeting notes
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Team
Find, coordinate and collaborate with each member of your team
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Contracts & Split Sheets
Clearly organise all your music contracts and splitsheets
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Accounts & Access
Easily manage your various platform and email accounts
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Branding
Store and maintain your brand identity, from logos, font and graphics
Touring 16 items
Manage every detail of your tour effortlessly with comprehensive tools that keep your performances, finances, and team perfectly organized.
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Tour Management
A compressive dashboard to streamline all aspects of your tour management
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Merchandise
Organize and manage your entire merchandise inventory, production and sales
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Tour Itinerary
Keep track of your important performance and travel information in the tour itinerary
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Tour Expenses
Easily track and manage all your essential tour expenses and receipts on the go
-
Set Lists
Create engaging shareable and exportable live performance set lists
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Artist Riders
Detail and share your precise technical and hospitality artist riders
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Personnel Dashboard
Efficiently oversee and manage crew + team member info and roles on tour
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Gear Inventory
Maintain a comprehensive inventory of your studio and touring gear
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Tour Reference Notes
Store crucial and informative notes about venues and locations for later reference
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Merch Sales Sheet
Print this template out to track and record all your merchandise sales at gigs
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Email Sign-Up Sheet
Print this off to collect and manage valuable email sign-ups effectively
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Tour Budget
Plan and manage your tour income and expenses simply and efficiently
-
Technical Rider
The Ultimate technical rider template with stage-plot and line list
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Stage Plot & Input Guide
Create detailed stage plots and input lists to share with technicians
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Creating A Perfect Setlist Guide
A quick guide on how to craft engaging and well-structured set lists
-
Ultimate Independent Tour Guide
The Ultimate Guide to booking a tour as an Independent Musician
Recording 14 items
Streamline your recording process with essential tools and templates designed for improved collaboration and increased productivity .
-
Songwriting
Organize and enhance your creative songwriting process
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Lyric Sheets
Create and store polished and organized lyric sheets
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Music Catalog
Maintain a detailed catalog of your music details and metadata
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Label Copy Sheet
Efficiently compile accurate and detailed metadata for your releases
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Producer Agreement
An example of a simple and legally binding producer agreement
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Album Budget Template
Plan and manage your album release budget effectively
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Song & Sound Split Sheet
Clearly define and agree on song & sound splits with this legally binding template
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Song Master Metadata Sheet
Maintain complete and precise song master metadata records
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The Artist Cycle Guide
Visually understand the entire artist music cycle from start to end
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Music Distribution Guide
Understand how to navigate the intricate distribution process
-
ISRC & UPC Code Guide
Learn how to manage your essential ISRC and UPC codes
-
SoundScan Guide
Learn how to track and report your sales with precise SoundScan data
-
Song Credits Guide
Learn how to write proper song credits for your digital & physical releases
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Music Split Sheet Guide
Accurately document royalty splits ensuring clarity in every collaboration
Releases 14 items
Manage and optimize your music releases and timelines with precision using our comprehensive dashboards and templates.
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Releases
Oversee all your music releases with a centralized dashboard
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Release Timeline
Track and manage timelines for your upcoming releases
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Active Releases
Monitor and optimize all active music releases efficiently
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PR & Media Tracker
Monitor all your different press coverage, interviews and media contacts
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Album Release Template
Streamline the process of preparing, distributing & releasing an Album
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EP Release Template
Streamline the process of preparing, distributing & releasing an EP
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Remix Release Template
Streamline the process of preparing, distributing & releasing a Remix
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Single Release Template
Streamline the process of preparing, distributing & releasing a Single
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Music Release Checklist
Ensure all new music release info is complete and setup for success
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Requesting A Remix Guide
Streamline your remix requests for seamless collaboration
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Releasing A Remix Guide
Navigate the remix release process with confidence
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Waterfall Release Strategy Guide
Master the art of an impactful waterfall release strategy
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Pre-Release Strategy Guide
Craft a buzz-worthy and strategic pre-release plan
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Vinyl Manufacturing Guide
Organize and enhance your creative songwriting process
Marketing 17 items
Elevate your music marketing strategies with powerful dashboards to create, manage, and optimize your social media campaigns, content creation and brand awareness.
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Content
Create & manage all your social media content efficiently
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Platforms
Manage and optimize content across various platforms
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Campaign Timeline
Track and coordinate timelines for your marketing campaigns
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Marketing Campaigns
Manage all aspects of your marketing campaigns in one place
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Batch Content Creation
Streamline the process of batch creating content effectively
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Influencers
Monitor your collaborations and influencer sponsorships
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Thread Template
Develop informative and captivating threads with ease
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Post Template
Create compelling and well-organized social media posts
-
YouTube Video Template
Plan and structure engaging YouTube videos seamlessly
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YouTube Short Template
Create engaging and impactful YouTube Shorts effortlessly
-
Instagram Reel Template
Design eye-catching and engaging Instagram Reels
-
Instagram Story Template
Quickly craft captivating Instagram Stories
-
Video Template
Plan and produce engaging videos with a structured template
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One Sheet Template
Craft professional one sheets with this comprehensive template
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Article Template
Write structured and impactful articles effortlessly
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Brand Awareness Campaign Guide
Strategically boost your brand visibility and awareness before release
-
One Sheet Guide
Create impressive and informative one sheets effortlessly
Finances 14 items
Keep a clear, current picture of the money — royalties, budgets, invoices and profit & loss, all in one dashboard.
-
Finances
Maintain a clear overview of your entire music business financial status
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Music Royalties
Track & manage all your music royalties streams with precision
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Profit & Loss
A complete overview of business profit & loss with detailed account insights
-
Subscriptions
Monitor and organize all your active subscriptions efficiently
-
Budgets
Track and adjust all your different budgets with centralized oversight
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Invoices
Oversee and manage all your business and personal invoices in one place
-
Income & Expenses
A complete overview of business income and expenses
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Income Template
Easily track new business income within your finances dashboard
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Expenses Template
Easily create new business expenses within your finances dashboard
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Subscription Template
Keep track of your personal and business subscriptions and renewals
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Budget Template
Plan and allocate your finances with a comprehensive budget template
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Revenue Streams Checklist
Ensure all potential revenue streams are meticulously covered
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Invoice Template
Create and share professional and detailed invoices effortlessly
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Royalties 101 Guide
Master the fundamentals of earning and tracking your music royalties
Frequently asked questions
What exactly is the All Access Offer?
The All Access Offer is a lifetime access offer, consolidating every ThorneLabs operational tool, AI training program, and business resource needed to run professional music operations. This includes:
• Musician OS (AI-powered operating system for artists & musicians)
• Record Label OS (multi-artist roster management)
• Publisher OS (catalog and rights tracking)
• Notion Agent OS (8 specialised AI modes)
• AI Prompt OS (AI prompt organisation library)
and 10+ additional premium / pro Notion and Figma templates with over 30,000 combined downloads.
Beyond operational infrastructure, you receive complete training programs including the Visual Branding Masterclass (6+ hours of AI creative direction training), Artist Blueprint Masterclass (brand positioning and identity system), the Musician OS Blueprint Book, and every custom GPT (Visual Prompt GPT, Songwriting AI, Content Creator GPT, and all others). This also includes business frameworks, contract templates, pricing guides, split sheets, and comprehensive learning resources designed specifically for music industry applications.
This is not a collection of isolated templates, it's an interconnected ecosystem where catalog management links to financial tracking, release planning connects to content scheduling, touring coordinates with budget management, and AI agents execute tasks autonomously across your entire operation. One unified command center for complete music business infrastructure.
Is the All Access offer worth the $245 investment?
The real question is whether you can afford to keep operating without systematic infrastructure while your competition builds permanent advantages.
This isn't a course that sits in a folder unwatched or a template you use once, it's the complete operational backbone that runs your entire music business from catalog management to financial tracking to AI-powered content creation, combined with training that builds monetizable skills generating $3K-15K per client project.
You're purchasing infrastructure that eliminates 10-15 hours of manual work weekly (worth $2,000-6,000 monthly), replaces $40K-150K annually in traditional team costs, and provides tools that 3,000+ music professionals across labels, publishers, and independent artists use daily to coordinate releases, manage rosters, and scale operations that were previously impossible as solo operators.
One successful release campaign coordinated through this system, one client project delivered using Visual Branding training, or one quarter of reclaimed time pays for itself 10-50X while continuing to compound value indefinitely.
The investment isn't $245, it's the cost of continuing to operate chaotically while the industry moves toward systematic AI-powered infrastructure that separates professionals building sustainable careers from hobbyists struggling with scattered spreadsheets and overwhelm.
What if I'm new to Notion or have never used Notion before?
Notion is deliberately designed to be intuitive and user-friendly, requiring zero prior experience to implement these systems effectively.
Every template includes comprehensive video walkthroughs showing exactly how to duplicate, configure, and customise each system for your specific needs, with step-by-step onboarding tutorials that assume you're starting from absolute beginner level, no technical knowledge required.
The templates arrive pre-built with all databases, relationships, and structures already configured, meaning you're customising existing infrastructure rather than building from scratch, which eliminates the complexity of learning Notion's architecture while simultaneously learning music business operations.
Additionally, if you activate Notion AI, it functions as a virtual assistant that can control, build, and adjust anything within your workspace through simple conversational commands, you literally just ask it to create databases, reorganise content, populate information, or modify structures, and it executes autonomously without you needing to understand the technical mechanics.
Who is the All Access Offer designed for?
This system serves any professional operating in the music industry, regardless of role or scale:
Independent artists building sustainable careers without traditional infrastructure use this to manage releases, catalog, content, and finances systematically.
Record labels leverage the roster management systems to coordinate 5-50 artists simultaneously with distinct release cycles and unified financial oversight.
Music publishers track hundreds to thousands of songs across multiple writers with comprehensive rights administration and royalty monitoring.
Artist managers coordinate multiple clients through duplicated systems per artist or unified management dashboards. Tour managers plan complex logistics, itineraries, and performance coordination for single artists or multiple simultaneous tours.
Producer/songwriters manage collaborations, split sheets, and publishing workflows. Music agencies and service providers use the infrastructure to deliver systematic coordination and creative direction services to their clients at premium rates.
The architecture adapts from solo bedroom producers to multi-million dollar operations. Whether you're releasing your first single, managing a 20-artist roster, administering a 5,000-song catalog, or coordinating international tours, the foundational infrastructure remains identical. Your specific role determines which templates you activate first, but the system serves the entire spectrum of music industry professionals.
How is this different from other Notion templates or music business tools/systems?
Most products offer singular solutions, a release planner or a catalog tracker or AI training. This All Access Offer provides the complete interconnected ecosystem where catalog management automatically links to financial tracking and royalty monitoring, release planning connects to content scheduling and tour coordination, and songwriting databases integrate with split sheets and publishing workflows.
You're not assembling scattered tools across multiple purchases, you're implementing a unified operating system where every component reinforces and enhances the others.
Standard music templates target solo artists exclusively. The ThorneLabs architecture serves the entire industry spectrum:
• label executives managing 50 artists simultaneously
• publishers tracking 1,000+ songs across multiple writers
• tour managers coordinating 30+ date runs with complex logistics
• managers overseeing multiple clients with distinct operations
• and much, much more
The same foundational infrastructure adapts to solo creators and established companies without requiring different products for different scales.
Beyond templates, this includes native AI agent functionality operating directly inside your Notion workspace, not external chatbot assistance. Agents execute tasks autonomously, populate databases, and coordinate across your entire operation without manual prompting for routine work.
Combined with complete business training (Visual Branding Masterclass teaches building $3K-15K client service projects), you're building dual revenue streams through operational efficiency and monetisable creative direction services. This is proven infrastructure refined through 500+ real-world implementations across independent artists, labels, publishers, managers, and agencies.
Can I use the templates with free Notion account plans?
Yes, free Notion accounts support complete template infrastructure, you can duplicate every system (Musician OS, Label OS, Publisher OS, Tour Manager, all templates) and utilize full database functionality for organizing catalog, tracking releases, managing finances, and planning tours without paying Notion anything.
However, the 8 specialized AI agents (Operations Manager, Content Director, Release Strategist, Marketing Director, etc.) require Notion AI functionality to operate autonomously within your workspace, which is included in Notion Plus ($20/month) or higher plans.
Will this work for my specific role and situation in the music industry?
The system architecture is deliberately role-agnostic because underlying operational requirements remain consistent across the industry.
Whether you're a solo artist, label executive managing 20 artists, publisher overseeing 5,000 songs, or tour manager coordinating festival runs, you need systematic catalog/asset management, financial tracking with P&L analysis, project coordination with deadlines, content creation and marketing execution, collaboration tracking, and rights documentation. Role-specific customisation happens at the data level, not the system level, you populate the infrastructure with your specific artists, songs, releases, and operations.
• A solo artist uses Musician OS for personal releases and catalog while training AI agents on individual creative identity.
• A record label uses Record Label OS for roster management, linking each artist to distinct release campaigns and coordinated financial tracking across the entire operation.
• A music publisher uses Publishing OS for comprehensive catalog management across hundreds of writers, tracking splits, ownership percentages, and royalty distributions with relational database architecture.
• A tour manager uses the touring system for itinerary planning, venue contacts, logistics coordination, and budget management across single or multiple simultaneous tours.
• An artist manager duplicates Musician OS per client or maintains a unified dashboard tracking all artists' operations in one coordinated view.
This has been proven across extreme scale variations, from solo artists on their first release with under $1,000 annual revenue to independent labels with 45 artists, 8,000+ catalog songs, and $2M+ annual revenue.
I'm not technical and barely understand AI, can I actually use this?
Technical requirements are minimal: copy/paste text, navigate web browsers, basic file organisation understanding, and willingness to follow video tutorials. The complexity lives in the AI, not your interaction with it.
Week 1 focuses on foundational setup, you duplicate Notion templates into your workspace, import existing data (releases, catalog, contacts), and configure basic databases for your specific role while watching setup walkthrough videos.
Week 2 introduces more complex AI agent functionality through natural language commands like "Create release plan for album dropping June 15th" no coding, no complex prompts, just conversational direction.
Support infrastructure includes step-by-step video documentation for every system component, template walkthroughs with live demonstrations, troubleshooting guides addressing common obstacles, email support for technical questions, and community access with 3,000+ users solving identical challenges.
If you currently manage email calendars, use streaming platform dashboards, navigate social media scheduling tools, or organise files in Google Drive, you possess sufficient technical capability. The barrier is not technical competency, it's implementation discipline and following structured onboarding.
What if I don't have time to learn / set this up right now?
Modular activation design prevents overwhelm. You don't implement everything simultaneously.
Independent artists achieve operational functionality within 7 days by duplicating Musician OS (Day 1-2), activating catalog database to organise existing songs (Day 3-4), and configuring content calendar for social scheduling (Day 5-7).
Record label managers become functional by duplicating Label OS and importing roster (Day 1-2), setting up artist databases with linked release planning (Day 3-4), and configuring financial tracking across artists (Day 5-7).
Music publishers establish infrastructure by duplicating Publisher OS and beginning catalog import (Day 1-2), establishing songwriter databases with split tracking (Day 3-4), and linking royalty monitoring to financial dashboards (Day 5-7).
Time investment reality: 5-10 hours one-time initial setup (fragmentable across 7-14 days), 2-4 hours weekly maintenance (mostly updating tasks, content and information for business operations rather than manual execution).
Compare this to time currently spent searching scattered spreadsheets for catalog information, manually creating social content without templates, coordinating releases through fragmented email chains, and managing operations across disconnected systems. This system reclaims 5-15 hours weekly by consolidating operations into unified infrastructure.
How much does it cost to run this system monthly, and what's the real ROI?
Required tool costs total $0-40 monthly: Notion free plan supports complete template infrastructure (optional Notion Plus at $20/month enables native AI agent functionality which includes Pro Claude & ChatGPT - so actually saves many users money), MidJourney at $24/month (essential for Visual Branding work).
For independent artists, this system replaces $20K-80K annually in traditional team costs: manager/coordinator ($2K-4K monthly), social media manager ($1.5K-3K monthly), release coordinator ($2K-4K per release), brand designer ($3K-8K per visual identity project), and tour logistics coordinator ($1.5K-3K per tour).
For record labels with 5-10 artists, the system saves $50K-150K annually across A&R coordinator ($4K-6K monthly), catalog manager ($3K-5K monthly), marketing coordinator ($3K-5K monthly), and financial analyst ($4K-6K monthly).
Music publishers save $50K-100K annually by unifying catalog administrator, royalty analyst, and rights manager positions. Artist managers and agencies scale to unlimited clients without proportional cost increases that would occur with traditional administrative staff.
Break-even happens immediately: time savings alone justify investment at 10-15 hours weekly reclaimed from manual coordination, valued at $2,000-3,000 monthly at $50/hour rates or $4,000-6,000 monthly at $100/hour professional rates.
Is there a refund policy or guarantee?
No refund policy is currently offered due to digital product delivery nature as intellectual property and access cannot be "returned" after transfer. I recommend taking a look at the various YouTube video walkthroughs and live demos of the system to better understand if they suit your needs before purchasing.
The exception is a product that arrives faulty or broken, or that is not delivered to you immediately after purchase. In that case email hello@thornelabs.io with your purchase details and I will resolve the fault, re-deliver it, or refund you. See the Terms of Service for the full policy.
Upon purchase, you receive immediate access to complete Notion template files (20+ systems, instantly duplicable), entire training library (Visual Branding Masterclass, Artist Blueprint Masterclass, 15+ hours total), all custom GPTs, digital resources (Musician OS Blueprint book, 500+ prompts, contracts, guides).
I already have Notion templates and AI knowledge — is this redundant?
Critical distinction exists between using isolated tools and possessing systematic business infrastructure.
Most users operating "isolated tools" discover critical gaps: Individual templates exist in isolation while this provides interconnected ecosystems where catalog changes automatically update financial projections, release timelines generate content schedules autonomously, tour dates trigger budget calculations and logistics coordination, and songwriter databases link to royalty splits and publishing administration as one unified operation rather than parallel systems.
Generic Notion templates serve broad audiences while this includes Record Label OS for multi-artist roster coordination with distinct release cycles, Publishing OS for catalog management across 1,000+ songs with multiple writers, Tour Manager for comprehensive logistics architecture across 30+ date runs, and Notion Agent OS with 8 specialized AI modes built specifically for music industry workflows providing industry-specific rather than generalized productivity templates.
Existing knowledge accelerates implementation but doesn't eliminate value: users with Notion experience complete setup in 1-2 hours instead of 4-6 hours, master database customisation immediately rather than facing learning curves, and reach advanced features in weeks instead of months. Users with AI prompting experience access advanced techniques in Visual Branding training within weeks instead of months, apply skills to music-specific applications while skipping fundamentals, and achieve faster revenue generation through client services with existing creative capability.
How does this integrate with distributors, streaming platforms, and social media I already use?
This functions as your organisational command center coordinating existing tools rather than a software platform with native API connections, it doesn't replace distributors, streaming services, or social platforms but systematically organizes and coordinates them.
Think NASA mission control, it doesn't launch the rocket but coordinates every system involved in the launch. You still upload to DistroKid, post to Instagram, and send via Mailchimp, but strategy, scheduling, content creation, and coordination happen within unified infrastructure.
Advanced users comfortable with automation tools can create workflows using Notion API plus n8n, Zapier or Make.com for automated data flows like new DistroKid release auto-populating catalog database or Spotify monthly listeners importing automatically, though these require additional technical setup beyond included templates.
What's included in ongoing updates and how do I access new features?
Lifetime access with one-time $245 payment includes all future updates indefinitely with no subscription fees, renewal charges, or "upgrade" costs. Template system enhancements arrive as new Notion database features release, improved workflow automation as Notion AI capabilities expand, additional pre-built templates based on community requests, and integration method updates for new tool compatibility.
Updates deliver automatically with Notion templates maintaining connection to source pushing updates when you refresh/re-duplicate, training portal displaying new modules automatically using same login credentials with email notifications announcing major additions, and custom GPTs updating automatically as cloud-based tools with enhanced versions replacing previous iterations instantly requiring no action.
Your $245 investment includes evolution indefinitely, as AI tools improve, industry practices evolve, and template capabilities expand, you receive all enhancements without additional cost, with the system improving continuously without fragmenting user base into "old version" versus "new version" paid upgrade tiers.
How do I get started right now and what happens immediately after purchase?
Purchase to implementation follows four immediate steps: checkout through Stripe payment processing (2-3 minutes) supporting all major payment methods with secure encrypted transaction and confirmation email arriving within 60 seconds.
Access delivery happens immediately with email containing Notion template duplication links (click to copy into your workspace), training portal login credentials, community access invitation (all tiers), and setup guide PDF with implementation checklist.
You're operational within 48 hours with core functionality producing immediate organisational value, while advanced feature mastery develops over weeks through progressive activation rather than overwhelming simultaneous implementation.
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$245 one-time payment · Lifetime access · All future updates included